In the heart of Trivandrum, where the sun paints the skies in hues of orange and palm trees sway in the gentle breeze, there exists a remarkable tale of DMedia Outdoor—a journey etched with 37 years of pioneering innovation, resilience, and an unwavering commitment to transforming the landscape of outdoor advertising.
The story of DMedia Outdoor unfolds in 1987 under the name “Dhanya Arts and Sports Club.” These were the early days, marked by manual operations and a spirit fueled by passion and determination. The team crafted banners by hand, creating a unique touch that would set the foundation for their future endeavours. It was during this time that screen printing made its debut in Trivandrum, thanks to DMedia Outdoor, marking a revolutionary turn in the local advertising scene. Their initial clientele included Lunar Company, for whom they rendered banner-related services. Little did they know that these humble beginnings would lay the groundwork for a legacy that would span decades.
As the 90s unfolded, DMedia Outdoor faced the challenge of an industry yet to embrace digital printing. Undeterred, they embarked on a groundbreaking journey. In 1996, they launched “Big Print,” Kerala’s largest printing machine, ushering in a new era in outdoor advertising. Seeking knowledge and insights, the team travelled to China during the Chinese Business Festival. There, they delved into the intricacies of digital printing, acquiring the know-how that would revolutionize their approach. Armed with newfound knowledge, DMedia Outdoor introduced the first Korean machine, cementing their status as pioneers in the industry. This period marked the beginning of their relentless pursuit of innovation and a commitment to staying at the forefront of technological advancements.
As technology continued to evolve, DMedia Outdoor embraced CNC and laser technologies, which first made their debut in China. The team played a pivotal role in ushering these innovations into Kerala, standing tall at the forefront of the digital revolution. Their commitment to excellence led them to incorporate 3D printing, a testament to their dedication to staying at the cutting edge of technological advancements. The evolving technological landscape became a canvas for DMedia Outdoor to paint bold strokes of creativity and innovation, transforming outdoor advertising into a dynamic and ever-evolving art form.
DMedia Outdoor’s impact extended beyond the realm of printing, showcasing its organisational prowess in orchestrating grand exhibitions. The largest cyber exhibition in Kerala stood as a testament to their versatility and ability to transcend traditional advertising boundaries. Events like flower shows underscored their dynamic approach to exhibition management, proving that DMedia Outdoor was not just an advertising agency but a creative force capable of orchestrating diverse and impactful experiences. Notably, their civic engagement came to the forefront with the initiation of the ‘I LOVE Trivandrum’ campaign, aligning with the Smart City initiative—a clear indication of their commitment to community impact and responsible business practices.
Today, DMedia Outdoor stands tall as the Master of Signages, a culmination of a 37-year journey marked by a commitment to quality, dedication to innovation, and an unyielding passion for creating impactful brand identities. In an industry where change is the only constant, DMedia Outdoor has not just witnessed change but has been the catalyst for it. The fusion of cutting-edge technology and a highly skilled professional team forms the backbone of their operations, allowing them to consistently deliver on a promise made 37 years ago – a promise of revolutionizing advertising.
As we celebrate the milestones of the past, DMedia Outdoor looks ahead with the same pioneering spirit that has defined its journey. The story continues, with each chapter adding to the legacy of a brand that has not only witnessed change but has been the catalyst for it. In a world where the advertising landscape is ever-evolving, DMedia Outdoor remains a beacon of innovation, resilience, and impact – a testament to the belief that every space has the potential to tell a story, and they are here to craft those narratives with creativity, dedication, and a vision for the future.
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